For a £30 annual fee, 10,000 farm followers will help manage Wimpole Home Farm, in Cambridgeshire.
The National Trust says its MyFarm project aims to reconnect people with where their food comes from.
It was partly inspired by the online Facebook game Farmville and follows the example of Ebbsfleet Football Club which is run on a similar basis.
Considering how much people screw around and muck things up to see what happens in games (a reasonable learning approach) do you really want them thinking in those terms for a real farm?
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