I had assumed it was a Japanese RPG for girls and that Atlus was localizing it for, well, American girls. But hearing how it plays, they couldn't possibly expect casual, girl-gamers to like it, right?
Based on its super-pink packaging, you'd assume My World is your typical pastel non-game for non-gamers, maybe a doll dressing odyssey or a home decorating simulation. Right? But in fact, beneath all those shiny stars and bubblegum typography is a...vaguely hardcore dungeon hack RPG? Wha?
I'm also extremely puzzled by the reference to 'super pink'. The picture posted next to this line is like so:
This is super-pink? Okay, the text is a bit pink around the edges (more of a fuchsia really) and there's some small pink bows. But it's hardly overwhelmingly pink. This isn't Barbie Fashion Show! It just looks overwhelmingly ANIME.
On the bright side, at least they acknowledge that their stereotypical male gamer is a bit of a dumbass.
American RPG fans have very easily frightened senses of masculinity, a fact which is thrown into sharp relief every time a new Final Fantasy protagonist is revealed.